PeopleFinderOutreach
From Katrina Help Info
(Redirected from PeopleFinderMarketing)
WHAT YOU CAN DO NOW
- Tell the world about PeopleFinder! Start at PeopleFinderOutreachLists
- Sign Up for a Task (http://192.122.183.218/wiki/index.php/PeopleFinderOutreach#Tasks) or a Team (http://192.122.183.218/wiki/index.php/PeopleFinderOutreach#Teams) below
Group Goals
- Outreach/Recruitment: generate awareness of and traffic to KPF so that it gets more volunteers when necessary, and gets used by / benefits maximimum possible number of end-users
- Communications: Ensure the description of KPF project and how to get involved and how to use it is clear and conistent wherever it is being publicized and discussed
- Media Relations: handle and generate relationships w/ press both to generate publicity and to solicit help getting PFIF data format used
- Long-Term Impact: Help other groups learn of and learn how to leverage the work of KPF for other applications in the future, including future disasters in other geographies around the world
Status
- View the current status and number of records captured at PeopleFinderCurrentStatus
Tasks
Recruit Press point person to organize the following work at PeopleFinderPress:
- Write daily press release with project updates (even if we issue it only on the site)
- I have found someone who can do an initial press release. I'll ask her if she's willing to do dailies, but if someone else wants to jump on that, go for it. --Phillip.lamb 17:38, 5 Sep 2005 (EDT)
- Write daily press release with project updates (even if we issue it only on the site)
- I'll do press releases when you need them - or daily if you like - just let me know what you want said on them.... Julie.segraves 8:46, 21 Sep 2005 (CDT)
- Generate press coverage when we want/need it
- The press release is being distributed via Marty Kearn on 9 Sept and by prweb.com on 10 Sept --Sue 05:03, 10 Sep 2005 (EDT)
- Respond to press inquiries
- Generate press coverage when we want/need it
- I'll respond to press inquiries - do you want to give out a phone number or email address? My cell phone has free incoming so that would be ok --[[User:theredperil|Julie.segraves 8:50, 21 Sep 2005
- After this crisis is over, get the story out about how other groups can leverage this work in the future for other events & disasters
- Open lines of communication w/ media that are posting their own People data to get them to reformat it in PFIF format
Recruit grassroots marketing point person to organize the following work at PeopleFinderOutreachLists:
- Generate outreach list at PeopleFinderOutreachLists-- the lists and orgs we'll contact with any important KPF announcements or solicitations
- Coordinate offline marketing/outreach-- figure out how to reach people in affected communities who are not likely to be online through community hotlines, etc.
Recruit Web marketing point person to organize the following work at PeopleFinderWeb:
- Ensure KPF site maximizes reusability for future projects, and helps maximum number of people be able to contribute to it (suggest Drupal in order to achieve these goals and also to leverage grassroots marketing buzz available from CivicSpace community)
- Create and disseminate logos, buttons, etc and get them publicized on large community websites such as CivicSpaceLabs.org, Drupal.org, etc.
- Implement most effective and privacy-respectful plan to grow the KPF list for use in generating follow-on projects and impact: capture contact info of people that want to keep appraised of / are interested in / use KPF, solicit list sign-ups, etc.
- UPDATE: JON LEBKOWSKY SAYS HE HAS THE BAYOSPHERE RESPONSE COVERED: Respond to Privacy Concern post on Bayosphere Blog and generate our privacy statement to post on our website; details at PeopleFinderPrivacy
Post Announcements/Solicit Button Placement Etc.
- Place on relevant web sites, mailing lists and communities
- log your work and post work you're asking others to take on at PeopleFinderOutreachLists===
Contact tech companies
- Solicit corporate contributions, including manpower and expertise.
- We need someone to try to get in touch with the companies mentioned in the article below and inform them about the project.
- http://www.cnn.com/2005/TECH/09/05/tech.help.ap/index.html
- Addendum, info courtesy Paul - Okay, I googled the headline and found the article at the mercury news. The writer is Matthew Fordahl.
- Matthew would be a good start to
- (a) tell you who he spoke to at those companies
- (b) mention this project in a story (when appropriate)
- I'm 90% certain he is reachable at mfordahl [at] ap.org.
- I will work with Apple's community affairs person (that's Maureen Wilson). --Whump 16:08, 5 Sep 2005 (EDT)
- Intel Update (via Cindy Douglass): Intel reply:
- You can get in touch with Tripp Robinson at
- tripp [dot] robinson [at] intel.com.
- He is leading the effort in Washington DC with the
- American Red Cross.
- Intel Update (via Cindy Douglass): Intel reply:
Recruit pro bono public relations firm
- We also need to find pro bono PR help ASAP. We've been getting press calls from The Guardian, CNN, NPR etc. and are getting crushed under the weight... If you know a professional PR firm that could help pro bono ASAP, please let us know! (See site: http://civicspacelabs.org/home/node/14101)
- A place to start might be the Public Relations Society of America (http://www.prsa.org/), phone 212-460-1400.
Media Contacts List
If you have made or plan to make contact with members of the press in your area regarding the PeopleFinder project, please log it at PeopleFinderPress.
Digital Outreach Collateral
If you have made or plan to make buttons, banners, or other collateral, please log it at PeopleFinderCollateral.
Teams
Organizer Team
- Andrew Hoppin andrew AT civicspacelabs dot org
- Liza Sabater blogdiva AT-culturekitchen com
- Marty Kearns kearns AT-greenmediatoolshed org
Press Outreach Team
M DeBussy, San Francisco Area, can contact local TV stations, radio stations, do a CraigsList posting for general public. Sue Cline, Richmond VA - cline.sue AT gmail dot com - writing press release, polishing talking points and cross posting volunteer needs to listservs.
Grassroots Outreach Team
(add your name and contact info here)
Mark Rauterkus, Mark -at- Rauterkus.com, of Pittsburgh, PA, USA - Cell = 412 298 3432 (okay to publish)
(coordinate work at PeopleFinderOutreachLists)
Web Outreach Team
(add your name and contact info here)
(coordinate work at PeopleFinderWeb)
- heather gardner-madras, heathergm AT gmail.com (graphics)
- Nancy White at nancyw at fullcirc dot com (crosslinking with related efforts, bloggers, etc.)
Volunteers for Media To Contact
We are looking for a list of volunteers all NBC Stations can contact about "local involvement". Please enter: NAME - WHERE LOCATED - WHERE FROM - EMAIL AND PHONE - WILLINGNESS TO GO ON TV
- Jon Lebkowsky - Austin, TX - Austin, TX - jonl (at) polycot.com - 512 762-6547 - willing but not photogenic. *8^)
- Andy Schmitz - Around Chicago, IL - Around Chicago, IL - <andy.schmitz [at] gmail.com> - email me for phone # - Willing, not particularlly photogenic, but a teen, so possible from the 'human interest' side.
- Mark Rauterkus - Pittsburgh PA, USA , Mark -at- Rauterkus.com, okay to call cell, 412 298 3432. Families matter, open source, communities count.
- Mary L. Wehmeier - Southern, CA (Los Angeles Affiliate KNBC and surrounding West Coast Area may email) will go onair if necessary for soundbytes, human interest side, online community - collaboration expert. Email: maryshelpmail AT gmail.com.
